Thinking life will be better in the future is stupid. I have to live now. Living to experience something tomorrow is nonproductive and time consuming. Everyday will have a tomorrow and if for some reason it doesn’t then you spent your last day dwindling the hours away thinking of the possibility of tomorrow. Throughout Stefan Sagmeister’s book Things I Have Learned In My Life So Far you can find countless phrases to live your life by.
Graphic designer Stefan Sagmeister was born in Austria and attended the University of Applied Arts Vienna and Pratt Institute in New York City. He has believed in keeping a personal diary to help in his progression through his design and his life. In this diary he makes lists, ones that could grab anyones attention not just designers. With the over all themes of the lists being: how to be happy. In 2000, Sagmeister took an experimental year off from all commercial work and focused on philosophical reflection. After opening his office after the year off many of the items he worked on throughout the year became incorporated into projects for clients. Many of the works were also modeled into exhibitions. Many of these pieces were more successful in an exhibition setting rather in print form due to the interactive nature of the piece.
When holding Things I Have Learned In My Life So Far in your hands it is quite daunting. The front cover presents Sagmeister from the hair on his head to the base of his neck allowing only his face to be the cover. Aside from the fact his eyes look as they are piercing your soul his face is covered with die-cuts giving his face a scaly appearance yet it looks normal. As you turn the box in your hands you see the title of the books in large type on the outside of the box that the books lie in. Flipping to the back of the box you see his the back of his head. To view the contents of the box you pull the books from the top as if you were reaching into Sagmeister’s brain and pulling out the contents. While pulling the fifteen stitch bound signatures from the box you see that the die-cuts on the front leaving the shape of Stefan’s face yet draining it of all color that it once had. It looks as if you had just pulled all knowledge from him and his penetrating eyes are on you to see if you take his knowledge and learn from it. The fifteen different signatures are in no particular order, allowing you to look at them in any fashion that you choose. When you are done with the book you can slide the signatures into the box that once housed them. As you do so you will notice that again the die-cuts that make up Stefan’s face take a new shape. With different images covering each section you see his face become what that section is. It is like you are giving Sagmeister back the knowledge that he let you barrow for a short time and experience that he knows you will carry with you for quite some time.
As you hold the fifteen different signatures or booklets in your hand one thing is for sure, it was a conscious choice to have these ideas separated into individual booklets rather than chapters or sections within one large book. To layout all of the signatures it is clear that each have taken on their own personality, characteristics and themes. With themes varying from fields, gardens, flags, salt, animals, cuts of meat, wallpaper, geometric shapes and gradients. One signature stands out from the rest and that is the one that has the shapes that match up perfectly with the die-cuts on the box to create a whole picture of Sagmeister’s face. Showing that he is a whole person now with the knowledge that he has acquired throughout his life so far. (Side note: when the book is purchased this is the way that the book appears.) While looking through each of the booklets you can see short sentences laid out before you in nature, a home, public or computer drawings that are the mottos that are the things that Sagmeister has collected in his personal diary throughout his life. Each are typographical structures that are made up of anything. Some of these items are toilet paper throughout trees where others are from metal piping laying in a swimming pool. Some of these booklets contain more than one motto but it is clear that the motto or mottos that are showcased inside are direct contributors to the outside coverings. Accompanied by each motto there is a short write up, none of them exceeding a page, of why this is something that is important to him and how it came about.
The mottos that Sagmeister works with though out The Things I Have Learned In My Life So Far could be argued that they are nothing short of an inspiration magnet. This may be true, you might be able to find “Everything I do always comes back to me.” on your grandmother’s refrigerator but it is not about what the motto is but what meaning it holds for an individual. It is normal for a designer, of any sort, to work backwards rather than forwards. One many have to worry about production before even putting the first pencil to paper. That is what Sagmeister is doing with these mottos. Even though many of these could have been around for years, many of them he may have seen before. Seeing the final product but having to experience something in life to have an association with the it is something that is true in all of us.
These compilations of booklets and the work produced in them are work done by Sagmeister and the small group of his employees yet this isn’t a book about his work. This is to showcase what he believes are the things in his life that he has learned and events and people that effected change in him. For designers this is one of the most important books to add to your library. Most design books tell you how to do this or that and why it makes sense. Colleges and Universities acquire money in that way with many wanting to know the basics. Sagmeister goes beyond that. It is about where you get the idea to create work and what inspires it. With art and design alike drawing from past work to create something new there needs to be something more than “this looks right” in a piece. The most famous out of the series of booklets is “Trying to look good limits my life”. The work is displayed throughout materials strung through fences and items lying in swimming pools. Although the work in other booklets that are more successful the message behind this motto is so overpowering. Sagmeister explains that by him always feeling the need to be nice it restricts himself. In his professional and in others fields being nice isn’t always going to get the job done. Whether you like Sagmeister’s work or you hate it there is something to be learned from this series of booklets. With the mottos mixed with the construction of typographical structures you can see how he is drawing from life inspiration to create successful and effective design.






